About us

Help has arrived!

Being a parent is a 24/7 job with no leave, no pay and resignations are not accepted! Parents need all the help they can get, and fast! We heard your pleas and saw your smoke signals and created kidzworld!

What in the world....?
 is a comprehensive online kids directory and parenting resource website for informed parents that allows parents (and their supporters -grandparents, aunties, uncles, cousins, nosy neighbours, family members and family friends) quick and easy access to information on infant and child related products and services throughout South Africa.

What will you find in the directory? 

Whether you are looking for a place to take the kids, school holiday camps (it's off to Bootcamp with you sonny!) and programmes, news on the latest product on the market (even cool inventions), classes for your children to attend, party venues and entertainers, nannies, babysitters, day care facilities and more, you will find it on kidzworld.

Parenting tools and topics also offers weekly parenting related tips and news, updates, parenting articles, competitions, product press releases, quick links to new listings and "Ask an Expert".


Subscribe to our weekly e-newsletters and we will deliver the following directly to your email inbox: Interesting news, updates, competitions, parenting articles, child and parent related events, latest product and book releases, new listings and more.

Listing in the directory? 

If you offer an infant and child related product or service, and you require an affordable and effective platform to reach your target market, then please view our rate card and 5 quick steps to get your business on Kidzworld.

Who are we? 

Sarah Baxter

Sarah BaxterSarah is located in Johannesburg. She has a Post-grad degree in Psychology, completed a course in Life Coaching and worked part time as a Performance Consultant assisting children with social and learning difficulties. She has also run her own Events Business for the past 8 years allowing her to explore her creative side and gather invaluable knowledge within the industry.

Sarah’s true passion lies with people and especially children – their well-being, health, growth and creative magical imagination. When she is not hard at work, she is an enthusiastic traveller, spending time ticking countries off her bucket list – exploring and sharing experiences with people from all walks of life and attempting to learn new languages. Sarah loves being out and about, and thoroughly enjoys a Saturday afternoon spent socialising with her special family and friends or a weekend away in the bush or at the beach.

Studying to improve and grow sits high on her list of priorities, along with reading as many different articles on various subjects as possible, while also taking time to enjoy a good movie. She has a particular love of fantasy and romantic comedies.

We would love to hear from you

Send us your feedback. Please let us know how we can improve on our directory to assist you better. Click here to contact us.

Before you check in to a head clinic, visit the directory, we'll save you time and your sanity!

How kidzworld came to be

The idea of Kidzworld came about after Cara Mullin (wonderful wife and mother of two spirited children) had many failed attempts to search on the internet for child friendly restaurants, a creche in the area where she lives and for petting zoos or a place to entertain the little treasures.

"My children have these radars that trigger an alarm the moment I sit in front of my computer, no matter what time of day or night it is. I had limited time to find information on the internet, before my children's protesting won the battle for my attention," said Cara. "I realised that us parents need help! We needed a central source where we could find anything and everything relating to infants, children and parenting," she added.

In December 2004 went live.

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