The web is "information driven" and you must supply quality, updated information or content in order to succeed.
Bear the following in mind about web users before putting together your copy:
- Web users don’t read.
- Web users have a very short attention span. You need to engage their attention immediately or they will move on.
- Online copy is judged by its layout and must appear easy to read before web users choose to read it.
- Keep your target market in mind. Who is your target audience? (Most likely a busy parent). What do you want them to do? (Contact you or visit your website?) What information would tell them they have found what they are looking for and make them feel confident that you are the right person to contact.
Think of the simplest and easiest way to get your core information across to the web user. Don't make your web user (parent) work hard to find out what it is your business offers!
What is required for your listing on Kidzworld?
1. Lead in or introductory sentence for the category landing page:
A brief and catchy sentence about your product or business that entices web users to click through to your listing page.
2. Meta tags
These are title, description and keyword tags that tell the search engines exactly what the web page is about. The title and description will show up in the organic search rankings.
Description by Google:
- While technically not a meta tag, this tag is often used together with the "description". The contents of this tag are generally shown as the title in search results (and of course in the user's browser)
- This tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results.
- A list of words or phrases that are important or relevant to the web page. Use Google's Keyword Tool and/or Google Insights for Search for trending search terms.
3. Listing content
Please note that the content wording you provide must not be duplicated from your website as either our or your website rankings may suffer, or may be removed entirely from the search engine indices, and therefore may no longer appear in search results. If you need professional assistance with rewriting your copy you can contact : Talespin Media Communications and Design (see information below)
Have a look at our layout below with tips on content to include on your web page listing:
Outsource your copy writing and Public Relations
If you do not feel confident to write your own text information for your listing, then we recommend you contact Talespin Media Communications and Design to discuss requirements and costs.
Read our tips on effective banner adverts.
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